In an unexpected turn of events, Heidi Montag's 2010 album "Superficial" has claimed the #1 spot on iTunes after her husband Spencer Pratt made an emotional appeal to fans for support following the destruction of their home in the Palisades fire.
Pratt took to TikTok on Friday, sharing images of their burned-down residence while requesting followers to stream Montag's music across various platforms. The social media campaign quickly gained traction, with celebrities like Flava Flav and Emily Ratajkowski joining the cause, ultimately pushing "Superficial" past Bad Bunny's "Debí Tirar Más Fotos" to secure the top position by Saturday.
Celebrating the achievement on Instagram, Pratt expressed his gratitude, stating, "Who needs a house, who needs clothes, who needs anything but this level of clout, pop, superstardom?" He added that their sons would proudly recognize their mother's accomplishment as a chart-topping artist.
Not content with iTunes success alone, the couple has set their sights on Billboard recognition. Pratt has made additional appeals on TikTok, specifically targeting radio stations to increase airplay of "Superficial." He emphasized that radio exposure is necessary for Billboard chart success, declaring that reaching #1 on Billboard would establish Montag as "the biggest superstar in the world."
The unexpected resurgence of Montag's 13-year-old album demonstrates the power of social media mobilization and fan support during challenging times for the reality TV couple.