In a heartwarming display of support, fans are rallying behind actress and singer Leighton Meester after she lost her Pacific Palisades home in the recent Los Angeles wildfires. The movement has sparked a remarkable resurgence of interest in her music catalog, particularly her 2014 album "Heartstrings."
The fan-driven campaign, initiated by journalist Gibson Johns on TikTok, aims to mirror the recent success of Heidi Montag, who received similar support after losing her home to the same fires. Johns encouraged fans to spotlight Meester's "underappreciated bops," leading to an impressive climb up the iTunes charts.
"Heartstrings," Meester's self-written debut album, has now reached No. 19 on the iTunes Albums chart, surpassing recent releases from major artists like Taylor Swift and Post Malone. Her 2010 single "Your Love's a Drug" has also made its way onto the iTunes songs chart.
The campaign has attracted notable supporters, including rapper Flavor Flav, who has actively promoted Meester's music on social media. "Starting to hype up my girl Leighton Meester and help her family recover from the fire," he posted, encouraging his followers to stream her music.
Meester's musical journey began in 2009 with her feature on Cobra Starship's "Good Girls Go Bad," followed by her solo debut "Somebody to Love" featuring Robin Thicke. While she hasn't released new music since her 2015 tour, this renewed interest demonstrates the lasting impact of her artistry.
The devastating Los Angeles wildfires have affected numerous celebrities and residents, leading to the evacuation of over 100,000 people and the destruction of nearly 12,000 structures. Meester shared the home with her husband, actor Adam Brody, and their two children.
This grassroots campaign not only celebrates Meester's musical talents but also represents a unique way for fans to show support during a challenging time, as purchasing music directly benefits artists more than streaming platforms.