Amazon MGM Studios' holiday action blockbuster "Red One," starring Dwayne Johnson and Chris Evans, has shattered streaming records by attracting 50 million viewers worldwide in its first four days on Prime Video.
The film, which debuted on the streaming platform on December 12 following a successful theatrical run, has now claimed the title of Amazon MGM Studios' most-watched film ever on Prime Video's streaming success. The previous record holder was "Road House," which reached 50 million viewers over a two-week period in March.
Originally planned as a direct-to-streaming release, the $200 million production received such positive test screenings that Amazon MGM Studios opted for a theatrical release first. The strategy proved successful, with the film generating $175 million in global box office revenue since its November 15 theatrical premiere.
The movie's popularity shows no signs of slowing down. Despite being available on Prime Video, "Red One" continues to perform strongly in theaters, dropping only 39% in its fifth weekend at the domestic box office. The film currently plays in over 3,000 theaters across the United States and Canada, plus 3,300 international locations.
Audience reception has been notably positive, with the film earning an A- Cinemascore and a 90% audience rating on Rotten Tomatoes.
Jennifer Salke, head of Amazon MGM Studios, expressed confidence that "Red One" will become a "perennial holiday favorite." She praised the strategic decision to include a theatrical release, noting how the theatrical marketing campaign helped drive both box office attendance and streaming viewership.
The film, directed by Jake Kasdan and produced by Johnson's Seven Bucks Productions, represents a successful hybrid release strategy that satisfied both theatrical audiences and streaming viewers, setting a new benchmark for future Amazon MGM Studios releases.