The Super Bowl has shattered viewing records once again, drawing an average of 126 million viewers for the Philadelphia Eagles' victory over the Kansas City Chiefs on February 9, 2025. The broadcast marked a 2% increase from last year's previous record of 123.7 million viewers.
The massive audience tuned in across multiple platforms, including Fox, Fox Deportes, Tubi, Telemundo, and NFL digital properties. Viewership peaked during the second quarter between 8:00-8:15 PM ET, reaching 135.7 million viewers, despite the Eagles building what would become a commanding 24-0 halftime lead.
Streaming platforms played a major role in achieving the record numbers. Tubi, Fox's free streaming service, drew 13.6 million viewers - the highest streaming audience ever for a Super Bowl. NFL digital platforms contributed an additional 900,000 viewers.
The game itself saw the Eagles dominate in a 40-22 victory that wasn't as close as the final score suggested. Philadelphia led 34-0 late in the third quarter before Kansas City managed two late touchdowns in the closing minutes.
The halftime show headlined by Kendrick Lamar proved to be another major attraction. Lamar performed his Grammy-winning track "Not Like Us" and brought out special guests including SZA, Samuel L. Jackson, Serena Williams, and Mustard.
Celebrity-filled commercials remained a Super Bowl staple, with standout ads including the Muppets for Booking.com, Glen Powell in a Goldilocks-themed Ram Trucks spot, and a Google Pixel 9 promotion ranking among the most-watched on YouTube.
The record-breaking viewership continues the Super Bowl's reign as television's premier annual event, demonstrating the NFL's expanding reach across traditional and digital platforms.