Reality star and business mogul Kim Kardashian faces intense criticism after promoting her Skims brand sale while devastating wildfires rage across Los Angeles.
Los Angeles-based writer and comedian Meredith Lynch called out Kardashian in a scathing Instagram video, labeling her "absolutely unhinged" for posting about her clothing brand's winter sale while thousands of residents face evacuation and property destruction.
The controversy stems from Kardashian's now-deleted Instagram Story featuring a countdown clock for an upcoming Skims sale, posted Wednesday as multiple fires—including the Palisades, Eaton, and Hurst wildfires—continued to threaten LA communities. The fires have claimed at least ten lives and forced nearly 180,000 people to evacuate.
"LA is burning down and Kimberly Noel is literally posting, telling us to go buy Skims," Lynch said in her video response. She criticized Kardashian's failure to share emergency resources or acknowledge the crisis, instead choosing to promote her business ventures.
Lynch emphasized the disconnect between Kardashian's LA-based success and her apparent lack of community support during the crisis. "These billionaires, they just know that they're so unaffected that they don't care," Lynch stated in her video.
Public response to Lynch's criticism has been mixed. While some supporters agreed with her stance, others defended Kardashian, suggesting the post was likely pre-scheduled by her social media team rather than a deliberate oversight.
The controversial post has since been removed from Kardashian's Instagram account. A spokesperson for Kardashian has been contacted for comment.
The fires continue to pose serious threats, with approximately 400 firefighters maintaining overnight presence at the Kenneth fire alone, highlighting the ongoing severity of the situation.