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BEST FIRST QUARTER EVER AMONG WOMEN 18 – 34
SCI FI Posts Tenth Consecutive Quarter of Growth Among Women 18-49 and Women 25-54 Continuing Momentum Among Women Viewers
NEW YORK – March 31, 2009 – Propelled by Battlestar Galactica, Ghost Hunters and Ghost Hunters International, SCI FI soared into 5th place among basic cable entertainment networks in Adults 25-54 (665,000) in March, improving over last March’s #8 ranking.
The network posted impressive gains across the demo board, leaping 10 percent among Women 18-34 (110,000), seven percent among Men 18-49 (327,000) and Adults 18-34 (228,000), six percent among Men 25-54 (381,000), five percent among Adults 18-49 (592,000), and four percent among total viewers (1,235,000).
Continuing the sizzling momentum among women viewers that has driven the prime audience up to 45 percent female among total viewers, the First Quarter marked the channel’s 10th straight quarter of growth among Women 18-49 (261,000) and Women 25-54 (290,000), and was SCI FI’s best first quarter ever among Women 18 -34.
In 1Q, Ghost Hunters International and Ghost Hunters combined to seize the #1 spot in the Wednesday 9PM (ET/PT) time period among Women 25-54 (756,000) as well as Adults 18-49 (1.3 million) and Adults 25-54 (1.4 million).
The season five premiere of Ghost Hunters on March 11 marked the program’s best season premiere ever in the key demos with more than three million total viewers and a 2.15 HH rating, 1.8 million Adults 18-49 and 1.9 million Adults 25-54.
The fourth and final season of the award-winning Battlestar Galactica captured its Friday 10PM (ET/PT) time slot among Men 18-49 (1.0 million) and Men 25-54 (1.1 million).